Last week, the recently F2P MMO Crimecraft: Bleedout had a special offer on that was typical of special offers on the F2P sections of Steam: join, try it now and you’ll get in-game advances and items for which you normally pay. These offers work because it gives an incentive to try a F2P game out of the bunch that you wouldn’t normally pick up.
I play a few F2P games, I generally aim to be cost-effective when it comes to gaming, a hangover from bygone unemployed days and F2P games give a lot of room to try before cash changes hands. This is good and I generally find the games that I pay into are not ones I feel I need to pay into to get ahead, they are games like League of Legends that end up making pay cash almost as a ‘thank you’ to the developers. That’s the attitude I’ve stuck by, games that feel like they are wrangling cash from me fall by the wayside.
Now, this sort of offer on Steam is great because I can’t download and try every F2P, nor would I want to. My games catalogue is massive on PC alone, not adding in the catalogues of my retro home computer and console gaming or the tabletop gaming I do. I will never run out of what I already have to play unless I moved into my dad’s attic and quit my job and all social contact. Further, I would need to wade through as much rubbish as my current catalogues to find the League of Legendses or Lord of the Rings Onlines. These offers are a great way to tapping the flow, as it were, and offering up the F2P buffet in manageable plate-loads.
The problem is when a game company seems to want more players than it is willing to reasonably support. So this offer on Crimecraft was up until the 29th and I made several attempts to get in there, create a character and play. I download the game via Steam, create my account, login. There are two servers. The first (Exeter) is full and the other has a population of high (Euricho). So I try Euricho first and I’m put in a queue of nearly 700 people. I estimated by the drop rate that it would take me about half an hour to forty-five minutes to get in, so I try later.
Later does not work. The same problem in both servers. They are stretched beyond what they can reasonably support. I don’t mind the game supporting such a limited userbase, it’s ultimately up to the game publishers, but why have a special offer trying to draw more players in when the special offer will only be accessible to a remote portion of those players?
Sure, it will potentially increase the player base and, therefore, income for the game. I tried logging in today and neither server was a problem this time, so it was short-term, but it doesn’t say much for the game’s attitude to its players. Imagine logging on to the game as a loyal player who’d been playing that game before the offer. Suddenly, you cannot play or are forced to wait up to an hour because they want to cram their servers full with potential cash-giving players.
Vogster (the developers) have a more than healthy sized community playing their game for the resources they allot it, unless their servers report false stats about player numbers. If they want to increase their base beyond what they currently have, they need an extra server.
The bigger problem is that this is indicative of some of the bad thinking behind F2P models. Players aren’t there to sell a set product to or build relationships with, they are cash pumps and you fit as many of them as you can in your game. Crimecraft isn’t necessarily advocating this outlook, but it would seem it given they made a drive to get more players than they can support comfortably. People need to be very sceptical of F2P games and I think they really need to know the sorts of business models being used before they feel comfortable investing.